Sunday, 10 January 2010

New Polaroid Cameras unveiled

Polaroid is set to revive its instant business as it unveiled two new cameras at the Las Vegas CES show - one digital and one film-based to be released alongside new instant films produced by the Impossible Project

The new film camera is named PIC 1000 and is a modern version of the formerly-popular Polaroid OneStep camera. The camera will be available in two models - one in a light grey metallic plastic finish, while the retro model will sport a wooden finish. Both models feature a self-timer, flash and red-eye reduction option.

The PIC 1000 will work with Polaroid 600 Color films, which are set to be produced by a joint venture between Summit Group and the Impossible Project, the latter having worked for the past year in the redevelopment of instant films after Polaroid pulled the plug on the business in 2008.Polaroid is also planning to continue its foray in the instant digital market with the release of a 12 million pixel resolution digital camera that will instantly print 3x4-inch images using ZINK technology. Previously, Polaroid released a PoGo printer and camera which produced 2x3-inch prints
The new digital camera will be fitted with a LCD screen to allow users to check, crop and alter their images before printing them.
A stand-alone 3x4-inch printer will also be released in the second half of 2010, along side the instant digital camera. The PIC 1000 will be available in the first half of the year to coincide with the release of new Impossible Project's instant films.

Source: Article taken from British Journal of Photography online

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